Seminar on Computational Learning and Adaptation

  Lessons and Challenges from Mining Retail E-Commerce Data

Rajesh Parekh
Blue Martini Software
San Mateo, CA 94403
http://www.bluemartini.com/bi

The architecture of Blue Martini Software's e-commerce suite has supported data collection, transformation, and data mining since its inception. We will briefly review the system architecture and present the key lessons we have learned and the important challenges we have identified from our experience with mining retail e-commerce data. We will present these lessons and challenges from the business and technical viewpoints and across the data mining lifecycle stages of data collection, data warehouse construction, business intelligence, and deployment.

This is joint work with Ron Kohavi, Llew Mason, and Zijian Zheng.

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